Merchant Terms of Service

Updated on 2 April 2025

Thank you for using the services of the Try.Eat! Merchant Center (hereinafter "Try.Eat!").

Try.Eat! is operated by InnoLab Limited (hereinafter "we", "us" or "our"), and provides matching and brand promotion services between influencers and merchants through electronic platforms such as the Try.Eat! website and mobile application (hereinafter collectively the "Services").

I. Use of the Try.Eat! Services

1.0 Terms of Service and Restrictions

Try.Eat! provides a platform that connects influencers on social media platforms with merchants.

Influencers can discover experience campaigns and brand collaboration opportunities; merchants can invite and recruit suitable influencers through the Try.Eat! Merchant Center for product promotion and content collaboration. By using the Platform's services, you agree to accept and comply with these Terms.

1.1 Merchant Identity Verification Process and Administration Permissions

To protect the safety of Platform users and the authenticity of collaborations, all merchants must complete the merchant identity verification process before they begin to use the features of the Try.Eat! Merchant Center. We will require merchants to provide valid business registration information, contact details, a company background profile, and any other supplementary documents that may be required. The Platform has the right to review the authenticity of the information submitted, and reserves the right to refuse, defer or terminate the access rights of any account that does not pass verification.

If a merchant registers multiple brands within the Try.Eat! Merchant Center (for example different sub-brands or store names), the Platform will treat each brand as a separate unit for campaign publication and review records. The campaigns conducted, influencers invited, reviews received and coin usage of each brand are separated at brand level, and will not be merged or shared automatically.

The merchant is responsible for each brand account under its name, and shall ensure that information is accurate, that the use of coins is clear, and that collaboration content is consistent. If you need to share data or account administration permissions across multiple brands, please notify the Platform in advance and configure them only after obtaining its consent. Try.Eat! is not responsible for investigating the authorisation and decision-making processes of the merchant's internal operators; the merchant should properly set up operating permissions internally and bears all management risks itself.

1.2 Publishing Promotional Campaigns

A merchant must publish a promotional campaign on the Try.Eat! Platform before it can begin to invite or recruit influencers to participate in that campaign. Before publication, accurate, complete and truthful campaign information must be provided, including but not limited to the product name and type, a specific description of the content, details of the food and beverage or service, the campaign date and time, available time slots, participation conditions, method of application, price description, the campaign invitation fee, and any other potential fees, restrictions or special terms. All campaign information must be consistent with the actual circumstances and must be updated immediately whenever there is any change. If the information provided does not match the actual circumstances, resulting in a poor experience for influencers or intervention by the Platform to mediate, Try.Eat! has the right to take down the campaign, restrict refunds, impose account sanctions or take other appropriate action.

1.3 Issues Relating to Cancellation, Booking and Changes to Campaign Content

In each campaign, the merchant has the right to approve, review and reject influencers who have applied. For any influencer who must be invited using coins, collaboration can be confirmed only after the merchant has formally approved the influencer in the system. During the review period, the merchant should read the influencer's profile, history and Platform reviews carefully, and make careful decisions according to actual needs. Once the collaboration is confirmed, the relevant coins will be deducted immediately, and the campaign will be regarded as formally established.

If, after an influencer has applied, the merchant chooses to reject or not approve the application, no coins will be deducted. If the merchant voluntarily cancels the collaboration after approval, the Platform will refund the relevant coins, excluding any Platform operating fees already used or deducted, and may, depending on the circumstances, restrict the merchant's subsequent campaign application rights or exposure benefits.

If an influencer is absent at short notice on the day of the campaign, refuses to publish the content, or fails to complete the collaboration content on schedule, Try.Eat! will, depending on the circumstances, assist the merchant in applying for a refund of coins, but is not responsible for performing in their place or arranging other compensatory measures. The Platform provides only matching and management tools, cannot guarantee the performance of collaborations, and will not compensate the merchant for any economic loss or opportunity cost arising as a result.

If an influencer cancels a booking, the Platform will handle it in accordance with the cancellation policy and will refund the relevant coins to the merchant (excluding operating fees already deducted).

Coins are valid for 12 months from the date of purchase. Upon expiry they will automatically lapse, without compensation.

1.4.1 Purchasing Coins and Payment Methods

Merchants may purchase coins through the Try.Eat! Merchant Center by credit card, FPS (Faster Payment System), bank transfer or other methods designated by the Platform. Once purchased, coins are automatically stored in the merchant account for future use, and the full transaction and deduction records can be viewed in the back end. If a third-party payment tool is used, the merchant must also agree to and comply with the terms and fee arrangements of that payment service provider.

All payments, once confirmed, cannot be cancelled, and no refunds will be given unless the Platform ceases operation or a systemic error occurs. Coins may be used for various designated services within the Try.Eat! Platform, including but not limited to influencer invitations, content promotion and Platform value-added features, and may not be resold, exchanged for cash or used for purposes outside the Platform. They must be used within the validity period (12 months from the date of purchase), and will automatically become void upon expiry.

1.4.2 Platform Service Fee and Invitation Commission

Each time a merchant successfully invites an influencer and the influencer confirms the collaboration, Try.Eat! will automatically deduct a "Platform Service Fee" from the coins used for that collaboration. This fee is used to support the Platform's day-to-day operations, technical development, customer service, risk management and marketing support, and is a necessary cost of the Platform providing matching and management functions.

The Platform Service Fee will be calculated as a fixed amount of coins or as a proportion of the coins used for the collaboration, and will be clearly displayed in the merchant's operating interface before the invitation is confirmed. The Platform reserves the right to adjust the fee structure having regard to the nature of the promotional campaign, the grade of the collaborating party or other considerations, and will notify merchants in due time before any change.

The Platform Service Fee is non-refundable. Even if the collaboration ultimately fails to produce content as expected or to achieve particular results, no refund or compensation will be given. Before sending an invitation, the merchant should fully consider its brand budget and expected results before proceeding.

If a merchant chooses to terminate its account voluntarily, all unused coins in that account will likewise be regarded as void, with no refund or transfer. The Platform recommends that merchants confirm, before terminating an account, that all coins and related resources have been properly used up.

1.5 Plans and Trial Benefits

Merchants may choose to pay to use the full features, such as advanced invitations, data reports and coin rewards, or choose a free trial account, although features or the number of uses will be limited. The free trial and paid feature content offered by the Platform may be updated and adjusted from time to time; for the specific scope of features, restrictions and applicable circumstances, please refer to what is currently published in the Try.Eat! Merchant Center.

To use the core features of the Try.Eat! Merchant Center, including campaign publication, influencer recruitment, data tracking and management operations, a merchant must subscribe to a valid merchant membership plan and pay the relevant fees annually or at the specified interval. Membership plans include different tiers, corresponding to feature permissions, the number of invitations available, data analysis reports, promotional exposure and other resources.

The Platform will list the features and fee amount of each plan in detail on the subscription page, and reserves the right to update plan prices and features according to its operating strategy or market changes. Merchants will receive notice before renewal and may freely choose whether to renew, upgrade or cancel.

Unless otherwise stated, all membership fees are non-refundable once paid. Merchants may freely use the activated features during the validity period of the membership. If a merchant voluntarily terminates its account during the contract term, it will not be refunded the membership amount for the remaining period.

1.6 Statement on Account Security and Responsibility for Use

To protect account security and fair transactions, merchants shall keep their login account and password safe, and are responsible for all operations and transaction records under their account. If an account is misappropriated or funds are used abnormally due to the merchant's negligence (for example account leakage or setting an overly simple password), the Platform bears no responsibility and has no obligation to refund coins already used.

1.7 Risks of Use and Assumption of Responsibility

Merchants shall ensure the quality of their campaigns, respect others and act in good faith, and acknowledge that use of the Platform's services may involve inherent risks, including but not limited to bodily injury, food safety incidents, loss of property, loss of data, communication disputes or other unforeseeable events. These risks may arise from face-to-face contact with influencers, from the arrangement of the campaign itself, or from physical interactions outside the Platform. The Merchant understands and agrees that it must bear all risks and potential losses itself.

Where any form of commercial loss, reputational damage or legal dispute results from an influencer's conduct, negligence, delay or refusal to perform during a campaign, from a content dispute, or from any accident, the Merchant shall likewise bear the risk and responsibility itself. Try.Eat! does not participate in any form of compensation for damages or third-party arbitration proceedings, and has no obligation to intervene in disputes between the parties. The Platform recommends that Merchants communicate fully in advance and make proper arrangements for campaign rules and expectations.

The merchant is responsible for properly managing its Try.Eat! Merchant Center account and login credentials, and should limit operation to authorised personnel only. Where campaign publication, coin expenditure, data loss or other loss results from negligence in relation to the account or password, or from unauthorised use, the merchant shall bear the responsibility itself, and the Platform will not provide compensation or recovery assistance for this.

The Platform has the right, in cases such as abnormal behaviour, automated operation or unauthorised login, to suspend the account, restrict login or force a logout, in order to protect the security of the Platform as a whole.

II. General Terms

The Platform also has the right, where a dispute arises between a merchant and an influencer in the course of campaign collaboration, to make a preliminary arbitration, including but not limited to cancelling the campaign, removing reviews, suspending account functions or restricting transactions, and has final power of interpretation and enforcement. By choosing to use the Platform's services, merchants and influencers agree to abide by the arbitration result made by the Platform, unless the parties separately pursue resolution through legal channels.

2.1 Review Mechanism

After a campaign ends, the merchant and the influencer may post public reviews of each other, including attitude towards collaboration, communication efficiency, content quality and punctuality. These reviews will be displayed in the user's account profile and serve as an important reference for the Platform in building a community of integrity. Merchants and influencers shall write reviews honestly on the basis of real experience, and the content must not involve defamation, personal attacks, discrimination, misrepresentation or other conduct in breach of Platform policy. The Platform has the right to remove any review content that violates the rules or is misleading at any time, and, depending on the circumstances, to take disciplinary measures against the account in breach.

2.2 Content Licensing and Responsibility

Unless otherwise agreed in writing by the parties, the intellectual property rights in images, videos, text or other original content produced in the course of campaign collaboration remain with the creator (that is, the influencer). If a merchant needs to use such materials for secondary promotion, advertising placement, re-publication or commercial use of any kind, it shall obtain the influencer's written authorisation in advance.

The Platform recommends that merchants confirm the scope and duration of the licence before the campaign, to avoid disputes over intellectual property or the use of likeness in the future. Any third-party complaint or legal liability arising from unauthorised use shall be borne by the merchant itself.

By submitting content (such as text and images), the merchant is deemed to agree to license Try.Eat! to use it for promotional purposes, and must confirm that it has the lawful right to use that content, and that the content must not infringe the intellectual property or privacy of any third party.

2.3 Fees and Changes

The Platform may charge campaign service fees, deposits and other related fees under different plans. If fees are adjusted in future, the Platform will give prior notice, and the adjustment will not apply retrospectively. If the merchant does not agree to the changed terms, it may choose to terminate the agreement.

III. Platform Rules

3.1 Integrity and Respect

All users (including merchants and influencers) must use the Platform sincerely, and must not misrepresent their identity, mislead others or spread false information, and shall maintain a respectful, courteous and professional attitude throughout the collaboration. The Platform advocates a transparent and fair collaboration environment, and any conduct that undermines the foundation of trust on the Platform may result in the account being restricted or collaboration rights being terminated.

3.2 Prohibition of Technical Interference

Any use of automated tools (such as crawlers), cracking programs, reverse engineering, or deliberate damage to the normal functioning of the Platform is strictly prohibited. Such conduct not only harms the stability of the Platform but may also give rise to legal liability. Try.Eat! has the right to suspend the account immediately and take legal action.

3.3 Proper Use and Authorisation

Member data, content, campaign information and the like within the Platform are for use only as authorised by the Platform. It is prohibited to use Platform information for other commercial purposes, to copy or republish it, or to conduct transactions outside the Platform, and no one may attempt to circumvent the invitation, fee or usage restrictions set by the Platform. Merchants must not in any way induce influencers to transact privately, make payments, provide remuneration or enter into separate collaboration agreements. In case of breach, the Platform has the right to close the relevant account immediately, reclaim coins, and reserves the right to pursue legal liability.

3.4 Legal Liability and Data Processing

You must comply with the laws and regulations of Hong Kong and other applicable local laws and regulations, including but not limited to the Personal Data (Privacy) Ordinance and provisions relating to consumer protection and advertising and promotion. If you submit another person's personal data, you must obtain that person's express consent, and understand that this data will be processed, used and stored in accordance with the Platform's Privacy Policy. The Platform has the right, on account of legal or contractual obligations, to review suspicious data or restrict operating permissions.

IV. Termination and Disciplinary Measures

4.1 Term of the Agreement

These Terms take effect immediately from the date you register as a user of the Try.Eat! Merchant Center or begin using the Platform's services, and will continue to apply until you voluntarily terminate your account, or until we terminate the services on our own initiative in the circumstances described in these Terms.

4.2 Termination of Accounts

We have the right, where reasonable circumstances are found, to terminate an account immediately or upon advance notice, including but not limited to breach of Platform terms, involvement in unlawful conduct, prolonged inactivity of the account, submission of false information or harm to the rights and interests of other users. If an account is permanently disabled because of breach, the unused coins in the account will not be refunded and will be deemed to lapse automatically. The Platform also reserves the final right to delete or retain account data, collaboration records and conduct records.

4.3 Handling of Breaches

In case of breach, the Platform may take disciplinary measures such as restricting account functions, cancelling campaigns, removing reviews and freezing coins. The Platform will decide according to the seriousness of the circumstances, and where necessary may also restrict the eligibility of the merchant/influencer to collaborate again or re-register. If a user objects to the Platform's disciplinary action, the user has the right to submit an appeal through the official contact channels, and the Platform will review and handle it on the basis of the facts.

V. Rights You Grant to Us

You agree to authorise Try.Eat! to use some of the resources on your device (such as bandwidth, storage space and processing power) to support the normal operation of the Platform's services, including but not limited to data synchronisation, notification delivery, content processing and other technical execution required for Platform functions. You also understand and accept that the Platform may display advertisements, marketing messages or other information provided by Try.Eat! or by third-party business partners, in order to improve the user experience and the operation of the Platform.

You authorise us, during your use of the Services, to reasonably use the data and usage records you provide for system analysis, evaluation of marketing effectiveness, campaign management and risk control. We may also share such data (excluding sensitive personal data) with trusted partners, in order to maintain service quality and to match collaboration opportunities accurately.

VI. Limitations and Modifications of the Services

Try.Eat! is committed to providing stable and continuously improving services. However, in order to comply with the law, for technical updates, Platform maintenance, security risk control or other operational needs, we have the right at any time to suspend, restrict or modify some functions or the manner of use of the Services, without prior notice and without bearing any legal liability as a result.

Where practicable, the Platform will announce such adjustments in advance and will endeavour to protect users' existing rights and interests. If an individual function is suspended or terminated, we will provide an alternative or an explanation depending on the circumstances, but the Platform bears no liability for damages for service interruption, delay or functional adjustments.

VII. Intellectual Property

All content, data and technology displayed and provided on the Try.Eat! Platform, including but not limited to trademarks, logos, interface design, layout, code, images, videos, data structures and usage flows, are the intellectual property of Try.Eat! or its licensors, and are protected by the laws of Hong Kong and international law. Without the written permission of Try.Eat!, no individual or entity may copy, modify, translate, publicly disseminate, reproduce, resell or develop derivative works from them in any way.

If content you publish involves the intellectual property rights of third parties, please ensure that you have obtained lawful authorisation. If the Platform receives any report of infringement, we have the right to remove the relevant content and to restrict or impose sanctions on the account, and you shall bear all related legal liability for this.

VIII. Disclaimer

The services provided by Try.Eat! are provided on an "as is" and "as available" basis, and the Platform gives no warranty that the services will be uninterrupted, error-free, or that information will be accurate or transmitted in real time. We also do not warrant that the quality of influencer content, the results of collaborations or users' interaction performance will meet any particular expectations.

Try.Eat! bears no responsibility for content, services or products provided by third parties (such as advertisers, linked websites and external systems), and bears no legal liability for losses you suffer from relying on such external content or from disputes with third parties.

Users should judge for themselves whether to participate in or receive external information, and are fully responsible for their own conduct and choices.

IX. Disclaimer on Influencer Content and Results

Try.Eat! provides only a matching and management platform between influencers and merchants, does not participate in the creation of influencer content, and cannot guarantee its content quality, brand fit, audience reach or actual promotional results.

The performance, publication timing, conversion results, collaboration attitude and so on of the influencers a merchant selects on the Platform are affected by a variety of external factors; the Platform cannot be responsible for the final outcome, and bears no obligation to pay compensation for losses, guarantee income or provide redress. The Platform may, on the basis of influencer data, past reviews, performance indicators, account activity and other information, provide merchants with recommendations or suggested influencer lists. However, such recommendations are for reference only and do not constitute any commercial guarantee, commitment as to content quality or prediction of promotional results. Before inviting an influencer, the merchant should conduct its own review and judgement, including assessing the influencer's content style, past collaboration records and brand fit, and bears all risks and consequences arising from the collaboration.

The Platform does not intervene in the review, control or modification of content that influencers actually publish on social media platforms. If content published by an influencer involves a violation, falsehood, improper comments, failure to disclose the collaboration, damage to brand reputation or breach of social media platform rules (such as the community policies of Meta or TikTok), the Platform accepts no responsibility whatsoever.

Before a campaign begins, the merchant should communicate clearly with the influencer about the direction of the collaboration content, the method of tagging, the style and tone, and the standards to be complied with. If a content dispute arising from an influencer results in restrictions on the merchant's account, damage to its reputation or conversion rates falling short of expectations, the Platform will not intervene and will not provide any compensation arrangement.

The Platform recommends that, before a campaign begins, the merchant communicate clearly with the influencer about the collaboration content, delivery timing and expectations, and the merchant shall bear the risks and consequences arising from the collaboration itself.

X. Law and Dispute Resolution

These Terms are governed by the laws of the Hong Kong Special Administrative Region of the People's Republic of China. Any dispute arising out of or relating to these Terms shall first be resolved by the parties through friendly negotiation; if negotiation fails, it shall be submitted to the Hong Kong International Arbitration Centre for arbitration in accordance with its Arbitration Rules in force at the relevant time. The language of the arbitration shall be English, and the arbitral award shall be final and binding.

If a dispute arises between a merchant and an influencer in the course of collaboration, Try.Eat! has the right to intervene and to conduct a preliminary investigation and arbitration on the basis of Platform rules, communication records and the parties' conduct records. The decisions made by the Platform, including cancelling a collaboration, handling of coins, restricting permissions or other remedial measures, shall be regarded as the final standard of enforcement, and users shall comply with them.

XI. Platform Feature Suggestions and Expansion Terms

11.1 Coin Rebates and Platform Promotion Rewards

Try.Eat! may from time to time launch coin rebates, collaboration rewards or referral schemes to encourage merchants to participate actively in campaigns and to enhance the Platform ecosystem. The relevant offer conditions, the number of reward coins, the period of use and the eligible participants shall be as published by the Platform at the time.

The Platform reserves the final right to modify, postpone or terminate any rebate or promotional campaign at any time. All coin rewards may not be exchanged for cash, transferred to other accounts or have their validity period extended, unless otherwise notified in writing or provided for by an exception in the terms.

11.2 Disclaimer on System Recommendations and Automated Computation

Some functions of Try.Eat! (such as influencer recommendation lists, potential rankings and matching suggestions) are generated on the basis of Platform algorithms, automated data scoring or historical performance indicators, and are for merchants' reference only.

Recommendation ranking results do not constitute an express warranty, commercial commitment or prediction of the results of any particular collaboration. Merchants should make decisions carefully according to their own needs, and the Platform bears no responsibility for losses caused by recommendation data or ranking deviations.

11.3 Merchant Account Ratings and Conduct Records

To enhance the transparency and integrity of collaboration, Try.Eat! will establish an internal conduct rating system based on the merchant's overall performance, including past invitation records, influencer reviews, cancellation rate and response speed.

Such records may affect the merchant's exposure ranking on the Platform, the success rate of its influencer invitations and its permissions to use subsequent features. The Platform has the right to adjust service permissions according to account conduct ratings, and will announce updates to the relevant policies in Platform notifications.

XII. Notice of Changes to the Terms

Try.Eat! reserves the right to update, adjust or amend these Terms at any time. When there are material changes to the Terms, the Platform will notify you through website announcements, pop-up notices or email. Your continued use of the Services is deemed acceptance of the amended Terms.

If you do not agree to the changes, please stop using the Services immediately and contact us to terminate your account and the agreement. If you have any objection, please submit an appeal through the official customer service channel, and we will handle it in accordance with the procedures set out in the Terms.

XIII. Contact Us

If you have any questions, please email: hello@inno-lab.co

We will be happy to answer them.