An influencer community built on experiences
Try.Eat! is a creator community platform that connects inspiring brands with quality social media influencers and creators. Join campaigns and experiences that go beyond ordinary promotions, try what you love, and get paid for it.
We believe only genuine passion creates content that moves people. Today, more than 20,000 local influencers have opened a free Try.Eat! account to join all kinds of unique experiences. Come share what we love, and what we believe in, with your followers.
Our origins
Where it all began
In 2018, we founded GoodMalling at Hong Kong Science Park, an app for finding restaurant deals. We had no network and knew no restaurant owners, so few people used it.
So we hit the streets
We four handed flyers to restaurant owners, and drinks on a crowded food-expo footbridge for downloads. The first restaurants joined, and within a year we had 100,000 downloads on a tiny budget.
The service ended in the pandemic
GoodMalling never turned a profit, and the service closed. The system went offline, but our days on the street showed us what the restaurant industry is really like.
The hard part was never the idea
Most restaurants have very few resources to spare, which narrows their choice of channels. Every dollar of budget has to go where it is most certain to work.
Try.Eat! is born
Between 2019 and 2020, social platforms were gaining influence, and we got to know many micro-influencers. We began matching restaurants with them, and Try.Eat! officially launched in September 2020.
Our values
Innovative technology for good
As we keep innovating, we believe the most powerful technology is technology everyone can enjoy, whatever their race or beliefs, so they can work, create, communicate and play with their whole heart. We help people happily do what they couldn't before.
Integrity and trust
The market is fiercely competitive, but our value lies in holding to integrity. It shows in every part of our service, from technology innovation and user privacy protection to handling major problems. That builds trust, and our partners benefit from a community they can rely on.
Not just one person,but everyone
We believe in inclusion and diverse collaboration. At Try.Eat!, we bring together people of different cultures, values and standards, so people from all backgrounds can connect and understand each other better, and dispel prejudice born of misconceptions, misinformation and misunderstanding. Working together creates value.
People first
Whatever we do, we believe technology should put people first. Our community made Try.Eat! what it is, so we care about more than business: we do everything we can so everyone at Try.Eat! feels included and respected, and finds a sense of belonging.
Work we've done together
From restaurants and retail to beauty brands, here are moments from collaborations we've completed with influencers.
View insights
@hkfooddiary_foodaholic
@ansheles_artem
@foodiegogoooo
@hkfoodcravers
@fongting.select
@elliott_yip
@my.foodsthetic
@yeungmamameimay
@foodie.sindy
@dont.eat.yet
@wtifwtif
@nacchan_hk
@misscircle_life
@tsudaniel
@foodiary.hk
@chillmybabe.foodie
@bear_go_round
@kakikakileung
@aor.annie
@_jessica.see_
@lamk.foodie
@queenqueen1226
@lagkiii
@oranstars
@karenkyt
@agnes.gourmet
@bobos.corner
@11chloe05
@kittyky1123
To anyone starting a business:
Looking back, GoodMalling didn't make it to the end, but those days handing out flyers on the street taught us the most important thing: good ideas need to be seen, and being seen has never depended on budget, only on being willing to go out there. Falling down is nothing to fear; what matters is what you come to see in it. If you're standing at the starting line right now, short on resources and people, remember that we started the same way.
We hope our experience is useful to you.
